...they should exemplify in every aspect of their lives those attributes and virtues that are born of God...

Seat of the Universal House of Justice

 … the beloved friends … should in the manifold circumstances of their lives and in all their multifarious dealings and pursuits, by their deeds, their bearing and demeanor, seek to demonstrate to their fellow-countrymen the excellence of this sacred Cause, to vindicate its truth, and give living testimony to its potency and the sublimity of its spirit. 

‘Abdu’l-Bahá, the Chief Interpreter of the Faith of Bahá’u’lláh, has written: “Wherefore it is incumbent upon all Bahá’ís to ponder this very delicate and vital matter in their hearts, that, unlike other religions, they may not content themselves with the noise, the clamor, the hollowness of religious doctrine. Nay, rather, they should exemplify in every aspect of their lives those attributes and virtues that are born of God and should arise to distinguish themselves by their goodly behavior. They should justify their claim to be Bahá’ís by deeds and not by name. He is a true Bahá’í who strives by day and by night to progress and advance along the path of human endeavor, whose most cherished desire is so to live and act as to enrich and illuminate the world, whose source of inspiration is the essence of divine virtue, whose aim in life is so to conduct himself as to be the cause of infinite progress. ... For in this holy Dispensation, the crowning glory of bygone ages and cycles, true faith is no mere acknowledgement of the unity of God, but rather the living of a life that will manifest all the perfections and virtues implied in such belief.” 

Notwithstanding, it is only when the Bahá’ís are able fully and befittingly to distinguish their characters by the adornment of these divine virtues that they will appear before the eyes of the world in a worthy and appropriate manner and that the name of Bahá’u’lláh will set the universe ablaze. 

... should not look at the depraved condition of the society in which they live, nor at the evidences of moral degradation and frivolous conduct which the people around them display.
... should not content themselves merely with relative distinction and excellence. 

Rather they should fix their gaze upon nobler heights by setting the counsels and exhortations of the Pen of Glory as their supreme goal. Then it will be readily realized how numerous are the stages that still remain to be traversed and how far off the desired goal lies—a goal which is none other than exemplifying heavenly morals and virtues.  

Therefore, as the treaders of the path of salvation, we should strive with all our might and in every moment of our life to vindicate by deeds and words the reviving power enshrined in Bahá’u’lláh’s Teachings. In our association and conversation with others, in our transactions, performance of duties, our aims, and in major and minor undertakings we should so appear as to proclaim and prove to all that other than the unifying power of Bahá’u’lláh’s Spirit nothing can transform the hearts of people and make of them a new race of men.

The Universal House of Justice, Bahá 154 B.E.
www.bahai.org/r/500384874