...they should exemplify in every aspect of their lives those attributes and virtues that are born of God...

Seat of the Universal House of Justice

 … the beloved friends … should in the manifold circumstances of their lives and in all their multifarious dealings and pursuits, by their deeds, their bearing and demeanor, seek to demonstrate to their fellow-countrymen the excellence of this sacred Cause, to vindicate its truth, and give living testimony to its potency and the sublimity of its spirit. 

‘Abdu’l-Bahá, the Chief Interpreter of the Faith of Bahá’u’lláh, has written: “Wherefore it is incumbent upon all Bahá’ís to ponder this very delicate and vital matter in their hearts, that, unlike other religions, they may not content themselves with the noise, the clamor, the hollowness of religious doctrine. Nay, rather, they should exemplify in every aspect of their lives those attributes and virtues that are born of God and should arise to distinguish themselves by their goodly behavior. They should justify their claim to be Bahá’ís by deeds and not by name. He is a true Bahá’í who strives by day and by night to progress and advance along the path of human endeavor, whose most cherished desire is so to live and act as to enrich and illuminate the world, whose source of inspiration is the essence of divine virtue, whose aim in life is so to conduct himself as to be the cause of infinite progress. ... For in this holy Dispensation, the crowning glory of bygone ages and cycles, true faith is no mere acknowledgement of the unity of God, but rather the living of a life that will manifest all the perfections and virtues implied in such belief.” 

Notwithstanding, it is only when the Bahá’ís are able fully and befittingly to distinguish their characters by the adornment of these divine virtues that they will appear before the eyes of the world in a worthy and appropriate manner and that the name of Bahá’u’lláh will set the universe ablaze. 

... should not look at the depraved condition of the society in which they live, nor at the evidences of moral degradation and frivolous conduct which the people around them display.
... should not content themselves merely with relative distinction and excellence. 

Rather they should fix their gaze upon nobler heights by setting the counsels and exhortations of the Pen of Glory as their supreme goal. Then it will be readily realized how numerous are the stages that still remain to be traversed and how far off the desired goal lies—a goal which is none other than exemplifying heavenly morals and virtues.  

Therefore, as the treaders of the path of salvation, we should strive with all our might and in every moment of our life to vindicate by deeds and words the reviving power enshrined in Bahá’u’lláh’s Teachings. In our association and conversation with others, in our transactions, performance of duties, our aims, and in major and minor undertakings we should so appear as to proclaim and prove to all that other than the unifying power of Bahá’u’lláh’s Spirit nothing can transform the hearts of people and make of them a new race of men.

The Universal House of Justice, Bahá 154 B.E.
www.bahai.org/r/500384874

"The fruits of the human tree are exquisite, highly desired and dearly cherished."

Gardens, Mansion of Mazra'ih

"Man is like unto a tree. If he be adorned with fruit, he hath been and will ever be worthy of praise and commendation. Otherwise a fruitless tree is but fit for fire. The fruits of the human tree are exquisite, highly desired and dearly cherished. Among them are upright character, virtuous deeds and a goodly utterance. The springtime for earthly trees occurreth once every year, while the one for human trees appeareth in the Days of God—exalted be His glory. Were the trees of men’s lives to be adorned in this divine Springtime with the fruits that have been mentioned, the effulgence of the light of Justice would, of a certainty, illumine all the dwellers of the earth and everyone would abide in tranquility and contentment beneath the sheltering shadow of Him Who is the Object of all mankind. The Water for these trees is the living water of the sacred Words uttered by the Beloved of the world. In one instant are such trees planted and in the next their branches shall, through the outpourings of the showers of divine mercy, have reached the skies. A dried-up tree, however, hath never been nor will be worthy of any mention."

Bahá’u’lláh, Tablets
www.bahai.org/r/381745460

"In this Most Great Revelation goodly deeds and a praiseworthy character are regarded as the hosts of God..."

Bahá’í House of Worship, Chile

"Center your attention unceasingly upon that which will cause the Word of God to be exalted. In this Most Great Revelation goodly deeds and a praiseworthy character are regarded as the hosts of God, likewise is His blessed and holy Word. These hosts are the lodestone of the hearts of men and the effective means for unlocking doors. Of all the weapons in the world this is the keenest."

Bahá’u’lláh, Tablets
www.bahai.org/r/266702687

"Be worthy of the trust of thy neighbor, and look upon him with a bright and friendly face."

Gardens at Bahjí

“Be generous in prosperity, and thankful in adversity. Be worthy of the trust of thy neighbor, and look upon him with a bright and friendly face. Be a treasure to the poor, an admonisher to the rich, an answerer to the cry of the needy, a preserver of the sanctity of thy pledge. Be fair in thy judgment, and guarded in thy speech. Be unjust to no man, and show all meekness to all men. Be as a lamp unto them that walk in darkness, a joy to the sorrowful, a sea for the thirsty, a haven for the distressed, an upholder and defender of the victim of oppression. Let integrity and uprightness distinguish all thine acts. Be a home for the stranger, a balm to the suffering, a tower of strength for the fugitive. Be eyes to the blind, and a guiding light unto the feet of the erring. Be an ornament to the countenance of truth, a crown to the brow of fidelity, a pillar of the temple of righteousness, a breath of life to the body of mankind, an ensign of the hosts of justice, a luminary above the horizon of virtue, a dew to the soil of the human heart, an ark on the ocean of knowledge, a sun in the heaven of bounty, a gem on the diadem of wisdom, a shining light in the firmament of thy generation, a fruit upon the tree of humility."

Bahá’u’lláh, Epistle to the Son of the Wolf
www.bahai.org/r/420883034

"Let each morn be better than its eve and each morrow richer than its yesterday."

Shrine of the Báb
and Terraces

"We exhort mankind in these days when the countenance of Justice is soiled with dust, when the flames of unbelief are burning high and the robe of wisdom rent asunder, when tranquility and faithfulness have ebbed away and trials and tribulations have waxed severe, when covenants are broken and ties are severed, when no man knoweth how to discern light and darkness or to distinguish guidance from error."

"O peoples of the world! Forsake all evil, hold fast that which is good. Strive to be shining examples unto all mankind, and true reminders of the virtues of God amidst men. He that riseth to serve My Cause should manifest My wisdom, and bend every effort to banish ignorance from the earth. Be united in counsel, be one in thought. Let each morn be better than its eve and each morrow richer than its yesterday. Man’s merit lieth in service and virtue and not in the pageantry of wealth and riches. Take heed that your words be purged from idle fancies and worldly desires and your deeds be cleansed from craftiness and suspicion. Dissipate not the wealth of your precious lives in the pursuit of evil and corrupt affection, nor let your endeavors be spent in promoting your personal interest. Be generous in your days of plenty, and be patient in the hour of loss. Adversity is followed by success and rejoicings follow woe. Guard against idleness and sloth, and cling unto that which profiteth mankind, whether young or old, whether high or low. Beware lest ye sow tares of dissension among men or plant thorns of doubt in pure and radiant hearts."

Bahá'u'lláh, Tablets
www.bahai.org/r/290398010

"Cling, O ye people of Bahá, to the cord of servitude unto God..."

Baháʼí House of Worship
Battambang, Cambodia

"Adorn your heads with the garlands of trustworthiness and fidelity, your hearts with the attire of the fear of God, your tongues with absolute truthfulness, your bodies with the vesture of courtesy. These are in truth seemly adornings unto the temple of man, if ye be of them that reflect. Cling, O ye people of Bahá, to the cord of servitude unto God, the True One, for thereby your stations shall be made manifest, your names written and preserved, your ranks raised and your memory exalted in the Preserved Tablet. Beware lest the dwellers on earth hinder you from this glorious and exalted station. Thus have We exhorted you in most of Our Epistles and now in this, Our Holy Tablet, above which hath beamed the Daystar of the Laws of the Lord, your God, the Powerful, the All-Wise."

Bahá’u’lláh, Kitáb-i-Aqdas
www.bahai.org/r/442263064

"Let integrity and uprightness distinguish all thine acts."

"Be generous in prosperity, and thankful in adversity. Be worthy of the trust of thy neighbor, and look upon him with a bright and friendly face. Be a treasure to the poor, an admonisher to the rich, an answerer of the cry of the needy, a preserver of the sanctity of thy pledge. Be fair in thy judgment, and guarded in thy speech. Be unjust to no man, and show all meekness to all men. Be as a lamp unto them that walk in darkness, a joy to the sorrowful, a sea for the thirsty, a haven for the distressed, an upholder and defender of the victim of oppression. Let integrity and uprightness distinguish all thine acts."

Bahá'u'lláh, Gleanings
www.bahai.org/r/174232426

"Possess a pure, kindly and radiant heart..."

Shrine of the Báb

"O Son of Spirit!
My first counsel is this: Possess a pure, kindly and radiant heart, that thine may be a sovereignty ancient, imperishable and everlasting."

Bahá’u’lláh, The Hidden Words
www.bahai.org/r/986635113

"… is not the object of every Revelation to effect a transformation in the whole character of mankind…"

" … is not the object of every Revelation to effect a transformation in the whole character of mankind, a transformation that shall manifest itself, both outwardly and inwardly, that shall affect both its inner life and external conditions?"

Bahá’u’lláh, Book of Certitude
www.bahai.org/r/501261243